I've been creating things since before I knew it was a career option
I'm talking digital scrapbooks at 10 years old. Directing music videos to Ke$ha songs that my mom would make me immediately delete from Facebook. Spending hours on the home computer making designs way before I knew I could make a career out of it. I've always (unfortunately) been the person who buys the product that catches my eye because of the branding, even if it is priced way too high. It looks pretty, ok!
I grew up in New Mexico, right on the edge of Colorado and the Rocky Mountains, a place that's still pretty deep in my heart. In 2015, I moved to Calgary, and the Rockies followed me north!
I studied communications in university, got my bachelors, and spent the next years working in marketing and PR. I learned a lot. Strategy, positioning, how to build campaigns that actually convert. But eventually found out that the 9-5 life didn't challenge me and I needed something else.
I wanted to build something that felt like me. Something where I could genuinely help people bring what they're passionate about to life. I'm obsessed with real emotion and feelings and I think the best brands make you feel something. So lemme help with that!